As of today there are more than 4 billion people using social media is some form… which is over half of the global population. Platforms like Facebook and Instagram have connected people across the world like never before, creating powerful marketing opportunities for small businesses, such as stamp makers.
So, how can this be beneficial?
Marketing on social media lets you communicate with your customers in a more timely manner, while helping to expand your audience by reaching additional demographics. It also gives you a competitive advantage by being at the forefront of customer engagement, and allows you to grow your business in ways that more “traditional” methods of marketing may not be able to.
Some stamp makers would like to start marketing on social media, but the number of platforms available can be overwhelming. While choosing a platform is completely up to you, in our opinion, Facebook and Instagram are an ideal fit for small businesses.
Facebook is great for more comprehensive marketing, while Instagram is a quick and easy way to keep your business fresh in the minds of customers by simply posting pictures from around your shop or using it to show off a new product. Together, these platforms offer incredible content flexibility and tremendous reach, and with a little time and effort, they can be used to establish a reasonably good following without a lot of money spent.
Regardless of the platform you choose, posting content consistently is key to social media marketing success, and this is where some businesses may run into trouble, as they don’t have the resources to dedicate.
For our customers who would like to market on social media, but need a little help getting started with content, we are offering free monthly Marketing Kits that include pre-designed social media posts and impression artwork to download and use for upcoming holidays and events.
We hope that you find these materials helpful, whether you are a seasoned social media user or are just getting started, as we Mark the Way Forward, Together.
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